In the recent weeks, there have been reports that Apple won't be selling the Apple Watch to walk-in customers until the first wave of customer demand has passed - those who want to purchase the smartwatch will have to pre-order it online. Now we've learnt that there will be no Apple Watches available to buy as walk-out purchases in-store from next 24 April and throughout May, Apple retail chief Angela Ahrendts has told staff in a memo seen by The Telegraph .
Customers instead will be prompted by staff to order their Watch of choice online in order to receive it faster, a decision Ms Ahrendts said had "not been easy". With sales online-only for at least a month, it does question the usefulness of Apple’s dedicated pop-up stores in Paris, Tokyo, and London. Customers will be able to try the Apple Watch at these locations, but orders will still need to be placed online.
The Apple Watch, first announced last September, comes in three versions; Sport, standard Apple Watch and the luxury Edition, starting from £299, £479 and £8,000 respectively. If you aren't in the know, Apple has already opened up the pre-orders for the Apple Watch, and the device will start shipping on April 24.
Customers instead will be prompted by staff to order their Watch of choice online in order to receive it faster, a decision Ms Ahrendts said had "not been easy". With sales online-only for at least a month, it does question the usefulness of Apple’s dedicated pop-up stores in Paris, Tokyo, and London. Customers will be able to try the Apple Watch at these locations, but orders will still need to be placed online.
The Apple Watch, first announced last September, comes in three versions; Sport, standard Apple Watch and the luxury Edition, starting from £299, £479 and £8,000 respectively. If you aren't in the know, Apple has already opened up the pre-orders for the Apple Watch, and the device will start shipping on April 24.
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