The Apple Watch pre-orders are in full swing, but the delivery date for new orders keeps slipping back. The principal of Think Big Analytics, Carl Howe, estimates that Apple has sold 3 million units already and now that Quanta has gotten the hang of building watches Howe thinks the company will produce 2 million a month in May and June. The sales comprising 1.8M Sport models, 1.2M steel and 40,000 Editions – generating more than $2B revenue. The firm also estimates that gross margins on the wearable are likely to exceed 60%, making the Apple Watch the company’s most profitable ever product.
Considering that these three differ mainly on their external case, the profit margins on the Watch and Watch Edition are much higher than on the Sport. So much so that the estimated revenue (of around $2 billion total) is dominated by the Watch, then the Sport and the Edition is a close third.
Yes, the Watch Edition units have premium gold exterior, but not enough to make up for a significant part of the $10,000 price tag. The wrist bands will earn a good deal of money too and they are a must have as the $550 Watch and $10,000 Watch Edition come with the same plastic strap as the $350 Watch Sport.
Considering that these three differ mainly on their external case, the profit margins on the Watch and Watch Edition are much higher than on the Sport. So much so that the estimated revenue (of around $2 billion total) is dominated by the Watch, then the Sport and the Edition is a close third.
Yes, the Watch Edition units have premium gold exterior, but not enough to make up for a significant part of the $10,000 price tag. The wrist bands will earn a good deal of money too and they are a must have as the $550 Watch and $10,000 Watch Edition come with the same plastic strap as the $350 Watch Sport.
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